At the beginning of the Covid-19 pandemic, brands across the broader retail sector were in survival mode, reacting to an unprecedented set of circumstances. As market share was reset to zero, it has been the most resilient operators that have been able to function under the ongoing restrictions. However, simply functioning will no longer provide a successful platform for retailers that wish to adapt and keep pace with an evolving consumer reality. The new reality is one where consumers wish to stay local and invest in their communities, minimise travel, are seeking value, are more digitally savvy, and place greater emphasis on their trust in brands. Once readily accessible, workers and tourists are now a premium, home delivery will continue as a crucial revenue stream and local highstreets have an opportunity to maximise a resurgence in community.

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